KitchenAid stirs the pot, again
Home & Textiles Today Staff -- Home Textiles Today, March 19, 2014
Chicago - Could lighting strike twice for KitchenAid? The company known for its iconic stand mixers that come in a multitude of colors and accommodate a wide variety of attachments, is testing that model again on a new Multi-cooker launched at the recently concluded International Home + Housewares Show.
The Multi-cooker features a cooking vessel made of aluminum coated with ceramic nonstick and it has a round, appealing shape. KitchenAid said the Multi-cooker, with its 10 programmable functions, has more precise temperature selections than a stovetop. In addition to sear, sauté, simmer, slow cook, deep fry and bake functions, it can make yogurt, soup and risotto, prompting cooks throughout the process with electronic messages. The Multi-cooker can also store and remember individual temperature preferences. It launches in September at Williams-Sonoma and then to general retail in 2015.
The first attachment created for the multi-cooker is called a stir tower, and it plugs into and draws power from the Multi-cooker. The attachment will retail for a suggested $229, and the Multi-cooker will retail for a suggested $349.99. KitchenAid said it will come out with more attachments.