Sparkling Drink Systems pairs up with beer company
Home & Textiles Today Staff -- Home Textiles Today, April 7, 2014
New York -- Sparkling Drink Systems International Partners announced a collaboration with Pat's Backcountry Beverages to allow consumers to make beer at home.
Pat's Backcountry Beverages is a leader in concentrated beer technology and the move capitalizes on the trend of at home brewing. Available beginning in the third quarter, SDS's beer collection will include a pale ale (5.2%), a dark ale (6.1%) and a lager (4.2%). A low alcohol lager is also in development. Concentrates will be offered in 50 milliliter sachets and pods making up to 16 ounce of beer when mixed with carbonated water.
"As part of SDS's ongoing strategy to provide consumers with the ability to make all of their favorite drinks at home; offering beer was the natural next step," said Aaron Serge Bueno , SDS founder and executive chairman. "We are delighted to be working with Pat'sBCB to bring the at-home carbonation market a selection of brew concentrates that contain all the flavor, alcohol by volume content, and aroma of a quality microbrew."
Due to legislation surrounding the sale of alcohol in the United States, the brew kits will be located in liquor departments and stores rather than in the appliance department, the traditional home for the at-home carbonation category. SDS regards this as an opportunity to open the category to a new demographic and is working with retailers to maximize their reach through the introduction of bundle packages, point of sale and cross department promotion.
"The introduction of at-home carbonation brew kits is a new proposition for retailers, opening up the opportunity to sell higher value appliances in liquor departments and stores with cross sell between departments," said Bueno.
The company said home brewing is a plus for the environment as well. “Our brewing technology can save millions of dollars on the delivery of beer as we know it. No bottling, canning, heavy transportation costs or even refrigeration. It's the future of beer," said Patrick Tatera , Pat'sBCB founder and ceo.
SDS debuted its CO2 canister-free technology at the recent Home + Housewares Show.
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