Kohl's embraces the power of "yes" in new brand campaign
April 7, 2014,
Menomonee Falls, Wis. - Kohl’s Department Stores debuted a new brand campaign yesterday that embraces the word "yes" with a 60-second commercial featuring designer Vera Wang.
The “yes” campaign uses visuals and artists’ renderings of the letters “y,” “e,” and “s.” The spot tells the story of what “yes” means at Kohl’s: “The things that matter most in this world are the things that inspire us. To the things that matter most to you, we at Kohl’s say ‘yes.’”
Several 30-second commercials also celebrate “yes” moments that many families can relate to – such as a young child diving off the high board at a swimming pool for the first time or learning to ride a bike.