Comps rise in April's first week
April 15, 2014,
New York – The emergence of much anticipated warmer weather drew shoppers to stores for seasonal and apparel merchandise, lifting comps 2.6% in the first week of April, according to the Johnson Redbook Retail Sales Index.
Redbook is projecting a 3.4% year-over-year gain for April and 0.3% month-over-month drop compared to March. April is a four-week month in the retail calendar, ending May 3.
“The Easter effect was evident in specific holiday related categories, such as candy and Easter-theme toys and accessories,” she said. “Retailers also reported brisk sales of children's shoes and apparel.”
Seasonal programs are generally on track for most retailers as they enter the final month of their first quarter, Levis added.