Genevieve Gorder promotes new rug styles at Capel showroom
April 16, 2014,
Inspired by her Norwegian heritage, Gorder brought to market a new dhurrie as well as a tufted construction, braids and indoor/outdoor reinterpretations of two of her Capel classics.
“I’ve been doing dhurries exclusively for the past few seasons – I love the dhurrie and I’ll never stop – but we wanted to also play in the world of tufted and outdoor and I wanted to expand it into different horizons; price and different constructions,” Gorder said inside Capel’s Market Square 112 showroom.
For her first tufted rug, Gorder turned to a design she saw on a hand-painted cross country ski dating back to the mid-1800s.
“Being half Norwegian I’m always pulling from all my grandma’s stuff, my great-grandma’s stuff, old sweaters, old pieces of art from our home,” she said. “This is one of those. We’re repeating it over and over in many different colorways. I love the pink and taupe. I’m dying over that one. It’s also a price point that’s really affordable. I want the audience that I do television for to have a lot of options.”
Capel is synonymous with braided rugs – having done them for nearly 100 years – and Gorder is getting in on the action with the versatile Player.
“I wanted to dip into braids. It’s Capel – you can do braids with Capel. Who else does braids like Capel? I wanted to create the 501 jean that’s really basic. I call it the Player because it works with anybody,” Gorder said.
The Player is a solid color with a pop of contrast and fringe, which Gorder sees as making its return in the rug world.
“I think fringe is where it’s at and where it’s going; the bigger the fringe, the better,” she said. “I think in the next couple of years, we’ll have a lot more fringe options.”
Two of Gorder’s existing rug designs – Moor and Mandala – are reimagined as indoor/outdoor products.
“I wanted to bring that indoor antique to the outdoor. It’s distressed and ancient because everything in outdoor feels so contemporary,” Gorder said. “It’s all so crispy plastic. I wanted to entertain everyone.”
While the initial colorways for the Player and for the indoor/outdoor rugs are simple, Gorder says she plans on going “buck wild” with color in both collections in the fall.
And it wouldn’t be a Genevieve Gorder launch without dhurries, so she is introducing a new look, the Dokka Stripe, which takes its design cues from an old sweater and is named for her family’s hometown in Norway.
“It’s a toothy, almost dental detail. I like imperfection with pattern; I don’t like anything to look like it was made on a machine,” Gorder said. “Imperfection is perfection to me. I put a bold stripe in the middle. It’s a little surprise and delight.”
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