QVC to expand European presence to France
Home & Textiles Today Staff -- Home Textiles Today, April 16, 2014
West Chester, Pa.-- QVC plans to expand its European presence into France, creating a global multimedia ecommerce business with seven operations reaching nine countries.
The launch of the new service is scheduled for the second quarter of 2015.
"As the second largest economy in the European Union, with a robust ecommerce sector and solid digital infrastructure, France offers a strong opportunity for QVC," said Mike George, president and ceo of QVC.
QVC is working with Invest in France Agency, a national agency for facilitating international investment in France, and a regional organization, the Paris Region Economic Development Agency, to enter the French marketplace.
"QVC brings a highly differentiated multiplatform shopping experience to French consumers and will create significant opportunities for consumer businesses and brands across the region," said Serge Boscher, managing director, Invest in France Agency.
"France has made some bold and innovative changes to its digital infrastructure and strategy in recent years and we believe this provides a great opportunity for QVC to enter the market with a multiplatform offering," said Steve Hofmann, ceo, QVC Europe.
QVC broadcasts reach over 300 million homes worldwide and its ecommerce sites received nearly 800 million visits in 2013. According to the 2014 "Internet Retailer Mobile 500," QVC is the second largest mobile commerce player among all multi-category retailers, behind only Amazon.com.
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