Lands’ End names new marketing chief

Dodgeville, Wis. – Lands’ End has hired Steven Rado as senior vp, chief marketing officer.

Rado will oversee consumer insights, forecasting and analytics, catalog, digital marketing, customer acquisition, e-commerce, public relations and advertising.

He was most recently senior vp of marketing and customer strategy for Office Depot. Prior to that, he was v of marketing for Victoria’s Secret Direct. His more than 20 years of experience also includes time in the banking industry.

"Steven's strong experience will be invaluable as we continue to focus on new customer acquisition, driving our digital transformation, increasing our brand presence and advancing our data analytics capabilities," said Edgar Huber, ceo and president of Lands' End.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!