Lands’ End names new marketing chief

Dodgeville, Wis. – Lands’ End has hired Steven Rado as senior vp, chief marketing officer.

Rado will oversee consumer insights, forecasting and analytics, catalog, digital marketing, customer acquisition, e-commerce, public relations and advertising.

He was most recently senior vp of marketing and customer strategy for Office Depot. Prior to that, he was v of marketing for Victoria’s Secret Direct. His more than 20 years of experience also includes time in the banking industry.

"Steven's strong experience will be invaluable as we continue to focus on new customer acquisition, driving our digital transformation, increasing our brand presence and advancing our data analytics capabilities," said Edgar Huber, ceo and president of Lands' End.

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