Lands’ End names new marketing chief
May 1, 2014,
Dodgeville, Wis. – Lands’ End has hired Steven Rado as senior vp, chief marketing officer.
Rado will oversee consumer insights, forecasting and analytics, catalog, digital marketing, customer acquisition, e-commerce, public relations and advertising.
"Steven's strong experience will be invaluable as we continue to focus on new customer acquisition, driving our digital transformation, increasing our brand presence and advancing our data analytics capabilities," said Edgar Huber, ceo and president of Lands' End.
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