Ateeva: A new direct-to-consumer site for outdoor accessories
Home & Textiles Today Staff -- Home Textiles Today, May 2, 2014
Syracuse, Ind. – Poly-Wood Inc. this week launched a new e-commerce site called Ateeva, offering replacement cushions for outdoor furniture as well as decorative pillows.
Going forward, www.ateevaoutdoor.com will expand the number of options for replacement cushions and add additional outdoor accessories.
“Initially, the Ateeva brand will include two tiers of replacement cushions including standard and luxury designs in multiple sizes,” said Joel Wolfgang, digital marketing manager, Poly-Wood, Inc. "The luxury cushion will include designer buttons and a marine-grade foam insert constructed to withstand the elements.”
The pricing tiers on pillows are $30.00-$39.00 and $40.00 and above. There is currently just one sku per tier.
Outdoor cushions are divided into three categories: chair, chaise lounge, bench & swing. Sixteen items are available at $99.00 and under, with four items in the $100 and up tier.
Poly-Wood, founded in 1990, develops eco-friendly casual outdoor furniture from recycled plastic lumber. Ateeva was created by the Poly-Wood’s in-house design team.
“The replacement cushions featured on the Ateeva website are just the beginning, with additional products and categories planned in future introductions to further illustrate the growing trends within the outdoor living category,” Wolfgang said.
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