The Gen Y Guy headlines list of Dallas Market speakers

Dalls--Jason Dorsey, the Gen Y Guy, will host a presentation during the June 18-24 Dallas Total Home & Gift Market.

The presentation, entitled “Y-Size Your Business: How Gen Y Employees and Customers Can Grow Your Business” will take place Thursday, June 19 at noon in the World Trade Center Hall of Nations.

Dorsey will educate attendees about the upcoming generation of shoppers, effective ways to connect with them and selling tactics. He will share his insight into generational challenges that companies and leaders experience when dealing with Gen Y, while offering his expert suggestions for driving sales, developing leaders and fostering innovation in Millennials.

“Gen Y is expected to spend over $1 trillion this year alone and will likely outspend baby boomers by 2017,” said Dorsey. “Although selling to Gen Y is complex, they are the future for almost every business. In my talk I’ll share the insider secrets, proven strategies and debunk costly myths to buyers in Dallas this June. I’ll even answer how to get your teenager to actually answer the phone!”

Additionally, here are more seminars scheduled for the upcoming market. For a complete listing, visit


9 a.m.— Market Orientation Tour. Get up to speed about DMC to make your buying trip a success and receive a personal tour of market. New Business Room, WTC 156A


6 p.m. — Showroom of the Year Awards Reception. Celebrate lighting excellence and join us in announcing the retail finalists at the fifth annual Showroom of the Year Awards reception. The Showroom of the Year Awards recognizes the best among lighting stores awarding top honors to one store in each of three dollar-volume categories, plus specialty awards. TM 4 th Floor Lighting Expansion


8 a.m. — Light Up Your Morning with Jason Dorsey. For the first time ever, there are four generations in the workforce and five generations in the marketplace. Strategies that work for one generation can be complete turn-offs for others. Jason Dorsey, The Gen Y Guy, explores new generational truths that directly impact the success or failure of leaders and organizations while also sharing surprising data, emerging and specific actions that lead to measurable results. Exclusive to the Lighting Industry. TM 3 rd Floor Lighting Expansion

8 a.m. — Seminar: Developing & Applying 21st Century Selling Skills for the Lighting Professional. With Mark Okun, LS. Gain the knowledge and skills necessary to successfully drive and boost sales within a competitive lighting environment. Sponsored by Hubbardton Forge. 1.5 CLC credits. Fee: $44 (member) $69 (non-member). WTC 345, ALA Suite

9 a.m. — Color Your World $ucce$$ful. Join Dallas Design Expert J Schwanke for the latest insight with Color Theory. Learn how you can generate more business with color, which colors cause customers to purchase more, and how color can influence your displays and merchandising mix in valuable ways. Design Stage

11 a.m. — Discovery Tour: Hot Trends & New Colors. Join Dallas Design Expert J Schwanke on this fast paced walking tour and explore the hot new trends and exciting colors found throughout market. Tune into the breaking trends and latest colors. Discovery Tours are hosted by J Schwanke, Design Expert for the Dallas Market Center and host of Fun with Flowers and J on Meet by the Fountain, WTC 1, Hall of Nations

11 a.m. — Live Styling Demo: Accessory Displays for the Gift & Home Retailer. Professional stylist Pam Wright creates compelling displays with accessory pieces pulled directly from the floor. Discover how to merge fashion into your gift/home store as Pam shares her techniques and answers questions about innovative propping and cross-merchandising. WTC 13 th Floor Temps

2 p.m. — Chef Cooking Demo: Tim Byres. Chef Tim Byres shows how to imbue all kinds of food with the irresistible flavor of smoke. Watch Tim as he gives innovative ideas for ways to use smoke in your everyday kitchen arsenal of flavors. Culinary Stage

4 p.m. — Craft Beer Cooking Demo: Wim Bens. Wim Bens, president and founder of the award-winning Lakewood Brewing Co. is the leader of the craft brewing movement in North Texas. Presented by Dexas, join Wim as he shares his creative beer and appetizer pairings featured on the labels of Lakewood’s bottles.

4 p.m. — Seminar: How to Design & Specify a Whole House Dimming System. With David Craige, CLC. Learn how to design and create the perfect ambiance to support any household mood, occasion and activity. Sponsored by Legrand N.A. 1.5 CLC credits. Fee: $44 (member) $69 (non-member). WTC 345 ALA Suite

9 p.m. — Lighting After Dark Party. Head on over to the hottest industry party and network with the brightest lighting professionals, manufactures, buyers and reps! Enjoy complimentary drinks well into the night while catching a glimpse of the stunning Dallas skyline. Exclusive to the Lighting Industry. Sheraton Dallas Hotel – 38th Floor Chaparral Room


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