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As heat rose in early May, so did comps

Redbook

New York – A wave of warm weather heated up promotional activity at retail, stirring up comps by 4.2% in the first week of May, according to the Johnson Redbook Retail Sales Index.

Month-to-date, May was up 4.2% compared to May of last year, relative to a revised target of a 3.9% gain. Month-over-month showed a 1.1% gain, compared to a target of a 0.9% gain.

May is a four-week month on the retail calendar, ending on May 31.

“Stores reported an up-tick in sales of seasonal goods in part due to pent-up demand in categories from apparel to outdoor merchandise,” noted Catlin Levis, Redbook analyst.

Mother's Day buying was apparent as expected in categories such as jewelry, cosmetics, flowers, cards and small appliances but did not necessarily boost annual growth rates since the event occurred at the same time as last year, she added.

Memorial Day, which falls in the final week of May, will be a similar event.

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