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2014 Global Forum offers suppliers an international perspective

Rosemont, Ill. -- Housewares suppliers looking to grow their global business are invited to the International Housewares Association’s 2014 Global Forum, to be held June 17-18 in Chicago.

Overviews by key housewares retailers from Australia, Brazil, Czech Republic and Kuwait along with sessions on critical international business issues and networking opportunities will be on the agenda of the two-day annual meeting.

The Global Forum is sponsored by the International Business Council, a special interest group of IHA members dedicated to increasing their international business. It is open to IBC and non-IBC members and sessions are geared toward both novice and experienced sales managers.

The program opens on June 17 with an executive education session, “Rethinking the 4 P’s” by Johnathan Knowles, ceo of Type 2 Consulting. Knowles, working in partnership with Thunderbird School of Global Management professor Rich Ettenson, has reframed the traditional 4 Ps (product, price, place and promotion) into SAVE: Solutions, Access, Value and Education. He will explain how SAVE can help housewares executives create new strategies in the new B2B world.

Representatives from retailers The Homewares Group in Australia, Etna in Brazil, UTC in Czech Republic and Safat Home in Kuwait will discuss their markets and explain their goals and strategies for working with housewares suppliers.

Also on tap: an overview of the Russian market by Chef, a key distributor of home and housewares products.

For attendees new to the IBC or new to exporting, “IBC 101: International Essentials” will provide an overview of the international marketplace, including brief discussions on market selection, export mechanics, distribution models and international pricing. The Global Forum registration fee includes the educational program, continental breakfasts, lunches, reception and dinner.

For more information www.housewares.org/globalforum.

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