Hayneedle teams with real estate resource Zillow

E-tailer announces partnerships with eBay, Rakuten

Omaha, Neb. -- Online retailer Hayneedle.com is now featuring its complete line of home furnishings on real estate information marketplace Zillow. A marketing agreement between the two companies gives millions of Zillow visitors the ability to browse Hayneedle’s nearly 2 million home furnishing options alongside utility cost estimates and other home expenses.

A newly expanded module provides visitors to the Zillow.com website and Zillow mobile applications a convenient way to shop for home furnishings at Hayneedle.

“For furnishing or staging, Zillow visitors now have the ability to consider the ideal chair, table or room combination when shopping for a new home or apartment,” said Brian Moen, chief marketing officer for Hayneedle. “The expansion is part of our ongoing effort to create the industry’s best shopping experience wherever shoppers may be. That extends from traditional PCs to mobile devices, and the industry’s most popular marketplaces.”

Hayneedle has also reached agreements with eBay and Rakuten to add Hayneedle products to their online marketplaces. eBay is one of the world’s largest online marketplaces, enabling $205 billion of commerce volume in 2013. Rakuten.com provides more than 19 million products in 24 categories.

Both marketplaces feature Hayneedle furnishings and home items in special stores designed specifically for shoppers at each site.

“Our agreements with Zillow, eBay and Rakuten bring Hayneedle products to millions of new shoppers,” Moen said. “This is an opportunity to introduce new customers to hayneedle.com and provide them with home furnishing options for an entire home or single room. We also want to inspire them to what is possible – it’s all part of our commitment to help customers fulfill their vision of home by providing a great shopping experience.”

Home Accents Today Staff | News & Commentary

Home Accents Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!