Hayneedle teams with real estate resource Zillow
Home Accents Today Staff -- Home Textiles Today, May 19, 2014
Omaha, Neb. -- Online retailer Hayneedle.com is now featuring its complete line of home furnishings on real estate information marketplace Zillow. A marketing agreement between the two companies gives millions of Zillow visitors the ability to browse Hayneedle’s nearly 2 million home furnishing options alongside utility cost estimates and other home expenses.
A newly expanded module provides visitors to the Zillow.com website and Zillow mobile applications a convenient way to shop for home furnishings at Hayneedle.
“For furnishing or staging, Zillow visitors now have the ability to consider the ideal chair, table or room combination when shopping for a new home or apartment,” said Brian Moen, chief marketing officer for Hayneedle. “The expansion is part of our ongoing effort to create the industry’s best shopping experience wherever shoppers may be. That extends from traditional PCs to mobile devices, and the industry’s most popular marketplaces.”
Hayneedle has also reached agreements with eBay and Rakuten to add Hayneedle products to their online marketplaces. eBay is one of the world’s largest online marketplaces, enabling $205 billion of commerce volume in 2013. Rakuten.com provides more than 19 million products in 24 categories.
Both marketplaces feature Hayneedle furnishings and home items in special stores designed specifically for shoppers at each site.
“Our agreements with Zillow, eBay and Rakuten bring Hayneedle products to millions of new shoppers,” Moen said. “This is an opportunity to introduce new customers to hayneedle.com and provide them with home furnishing options for an entire home or single room. We also want to inspire them to what is possible – it’s all part of our commitment to help customers fulfill their vision of home by providing a great shopping experience.”
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