Walmart expands Savings Catcher tool
June 5, 2014-- Home Textiles Today,
Bentonville, Ark. – Walmart announced plans to roll out its Savings Catcher program nationwide later this summer. This receipt comparison tool looks at other retailers’ ads and gives customers an eGift card for the difference if a competitor’s offering is lower than the price they paid at Walmart.
Savings Catcher will compare approximately 80,000 grocery and consumables purchases and is accessible via mobile app. In the coming months, produce and general merchandise will also be added.
In a test pilot in seven markets this spring, nearly one million receipts were processed using Savings Catcher. The tool ranks first on the retailer’s list of concepts tested to date.
Walmart customers are “using technology to do their research and spending hours clipping coupons. We knew there had to be an easier way,” said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S. The Savings Catcher “brings greater price transparency to the market and gives our customers confidence that they are finding some of the best deals available in retail.”
Walmart will eventually offer customers eReceipts and the option to instantly load each of their purchases into the tool automatically finding the lowest price available in their area. The company plans to offer eCoupons and automated shopping lists.
“We are going to win by integrating digital and physical. Savings Catcher and its expanding capabilities are just one example of that. We are well-positioned to innovate and lead in the tech space, and you’ll see more of this,” added Mac Naughton.
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