Northwest teams with Erin Heatherton
June 12, 2014,
New York – Northwest, the exclusive blanket and throw licensee for a host of major league sports organizations and hundreds of collegiate teams, has signed Victoria’s Secret supermodel Erin Heatherton as its brand ambassador – a first for the company.
“I grew up in Chicago as an athlete and diehard sports fan, so working with a sports-licensed company with such a great reputation is a dream come true,” said Heatherton, who was a contestant in this year’s NBA Celebrity All-Star Game and grew up playing AAU basketball.
Northwest and Heatherton first worked together on the company’s billboard campaign for the 2014 Super Bowl.
“We didn’t plan on bringing on a brand ambassador at this time, but we were so taken with Erin as a person that it just felt right,” said Ross Auerbach, company president and ceo. “She is often described as the girl next-door because she is such a quality person who makes everyone around her more comfortable and quality and comfort are exactly what consumers can expect from Northwest products.”