Sleep Innovations merger aftermath

West Long Branch, N.J. – Sleep Innovations will expand and relocate its New York showroom in the wake of its merger this week with Flexible Foam. The combined entity has adopted a new name: Innocor.

The new showroom at 1115 Broadway will display innovative products from both companies to new and existing customers during the semi-annual New York Home Fashions Market. The name on the door will be Innocor.

“This company has never viewed itself as simply a foam converter, and our new name reflects that. From our rich tradition of research-based innovations to our deep knowledge of industry trends, Innocor Inc. is committed to translating the science of foam into true product solutions for our partners,” said Carol Eicher, who earlier this week was named president and ceo of the company, which is now the second largest producer of flexible polyurethane foam in North America.

Flexible Foam was not a supplier to Sleep Innovations. Both companies poured their own foam – and in some cases completed for business. “Combining the companies creates significant synergies such as streamlined operations, distribution efficiencies and greater purchasing power,” Innocor said in response to a request from H&TT.

Flexible Foam Products operates approximately 20 facilities across the US. The merger is intended to minimize freight and logistics costs and boost customer service.

Innocor will be headquartered at the former Sleep Innovations home office in West Long Branch, NJ.

Eicher most recently served as business president of Dow’s Global Coating and Construction division. Prior to that, she was global business director of Rohm and Haas’ Primary Materials division. Eicher also has held several manufacturing positions at Ashland Chemical Company, a division of Ashland Inc., and at E. I. du Pont de Nemours.

Innocur is owned by private equity firm Sun Capital Partners.

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