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Hayneedle.com promotes three to new leadership roles

vTammy VanDonk, left, Rebecca Gray and Ryan Paulson, take on new leadership roles at Hayneedle.com, Omaha, Neb.
OMAHA, Neb. — Online home furnishings retailer Hayneedle.com, has promoted Rebecca Gray, Ryan Paulson and Tammy VanDonk to new leadership roles in merchandising, information technology and customer care.

The report to President and CEO Jon Barker.

Gray was named vice president of merchandising, overseeing all product offerings, category development, assortment expansion and vendor relationships. She joined the Omaha, Neb.-based company in 2004, has served in various management roles and has been instrumental in leading the e-commerce retailer’s assortment expansion strategy to include more than 3,000 brands.

“Rebecca has also championed Hayneedle’s private brand strategy … always keeping the customer in mind,” the company said.

Before joining Hayneedle, she oversaw product development, marketing and key manufacturing relationships as a director for global retailer GNC Stores.

Paulson was promoted to vice president of technology, with responsibility for Hayneedle's retail and e-commerce systems, IT infrastructure, program management, quality assurance and IT security.

“Since joining Hayneedle in 2004, he has played an integral role in developing and implementing the company's proprietary systems and best-in-class technology,” the company said.

Before joining the company, Paulson worked in Web development, software engineering and database administration for the energy and insurance industries.

VanDonk was promoted to vice president of customer care and advocacy, tasked with ensuring Hayneedle customer perspectives and voice are supported throughout the entire organization, the company said. Since joining the company in 2008, VanDonk has been instrumental in developing the company’s customer experience while directing its customer care center.

Before joining Hayneedle, she held managerial and senior customer care and engagement positions with Williams-Sonoma, Hanover Direct and Spiegel.

“Rebecca, Ryan and Tammy bring a wealth of industry knowledge and talent to their new roles,” Barker said in a release. “Together we will build on the company's many successes and continue to champion Hayneedle’s customer-focused culture.”

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