George Foreman makes another comeback
Home & Textiles Today Staff -- Home Textiles Today, July 1, 2014
Middleton, Wis. – In yet another comeback for the once supremely successful brand, George Foreman grills are taking to the airwaves with a new marketing campaign.
The indoor grills will heat up the airways with a new television commercial and multi-platform advertising campaign, "Meet My Grillfriend!", marking the brand's first television spot in three years. The campaign will also be supported by mobile and social media advertising.
"We're thrilled to be back on TV as we introduce a comprehensive multi-purpose advertising plan with new and improved George Foreman grills that provides consumers with a fast, easy, and convenient way to prepare healthy meals at home," said Dann Provolo , division vp of marketing of Spectrum Brands, which is the brand’s parent. "The George Foreman brand was looking for a way to economically leverage advertising touch points and entice people to purchase a new grill, or upgrade their current George Foreman grill models based on our exciting innovations."
The George Foreman "Meet My Grillfriend" 30-second commercial taps into the pitfalls of texting. The spot shows a busy dad preparing dinner for his family and sending a quick text to his wife, writing about making dinner with "my grillfriend," which is autocorrected to "girlfriend." Instead of finding his "girlfriend" at her home, she sees the meal her husband prepared for the family with a George Foreman grill.
The campaign introduces a line-up of six new grills ranging in size from two to nine servings. The grills offer a choice between the new, advanced George Tough coating and searing temperature with ceramic coating. Both types of plates are non-stick, removable and dishwasher safe.
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