Survey finds 45% of shoppers don’t trust retailers to keep data safe

San Diego – According to a new report, 45% of shoppers surveyed have had personal information stolen from a security breach. And the risk is higher for the core millennial market, with 60% of 18-to 24-year-olds indicating they have had their information stolen.

Those are among the findings by sales and marketing firm Interactions, which released its third Retail Perceptions trend report, "Retail's Reality: Shopping Behavior After Security Breaches." The report focuses on how consumers react to the increasing risk of having their information exposed to a security breach.

"When shoppers' information is exposed, not only does it damage the store brand reputation, but it also impacts profitability and productivity throughout the entire organization," said Giovanni DeMeo , vp of global marketing and analytics at Interactions. "Whether or not your store has been directly affected by a data disaster, your shoppers now perceive you differently – and are changing their shopping behaviors because of it."

Of those shoppers surveyed whom have had their information stolen through a security breach: 85% tell others about their experience, 33.5% use social media to complain about their experience, and 20 percent comment directly on the retailer's website.

In addition, an overwhelming 45% of shoppers indicated they do not trust retailers to keep their information safe, and when shoppers know that their retailer has experienced a security breach: 12% say they have stopped shopping at that retailer, and 36% will shop there less frequently.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!