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Amazon.com reaches top 10 tier of NRF Stores’ Top 100 Retailer list

Washington – Amazon.com has finally cracked the “top 10” glass ceiling of the NRF Stores Magazine’s annual Top 100 Retailers list, as featured in the publication’s July issue.

It marks the first time Amazon.com – which now occupies the No. 9 spot from 11 last year – has reached the top 10 tier of the list since 2008 when the National Retail Federation’s publishing group, Stores Media, launched its Top 100 Retailers in America report.

The annual ranking of U.S. retailers by domestic sales, featured in the July issue of Stores Magazine, was compiled by Kantar Retail and sponsored by Island Pacific and NEC.

As Stores noted, Amazon’s domestic sales increased 27.2% between 2012 and 2013.

“Amazon is spreading its roots beyond its core of online retail, yet the impact this Seattle-based behemoth has had on the changing face of retail is unmistakable. Breaking into the top ten is an impressive feat that speaks to Amazon.com ’s growth,” said Susan Reda, Stores editor. “Notable as that is, brick-and-mortar retailers are keeping pace by continuously reinventing themselves to better serve today’s anytime, anywhere shopper.”

Wal-Mart is again in the top spot, with U.S. sales of $334 billion in 2013. Kroger held on to the No. 2 ranking for a fifth consecutive year, with reported domestic sales of more than $93 billion.

Costco (3) and Target (4) swapped spots this year, as Costco saw domestic sales increase 5.2% while Target’s sales decreased 0.9% between 2012 and 2013.

Home Depot (5), Walgreen (6), CVS Caremark (7), and Lowe’s (8) each maintained their spots on the list. Safeway rounds out the list at the No. 10 spot this year.

Stores also noted other “noticeable changes” in this year’s list, including:

--IKEA North America’s jump from 95 to 88 on domestic sales growth of 6.8%.

--Boise, Idaho-based Albertsons climbed from 96 to 21 as a result of a merger with Safeway. Earlier this year Cerberus Capital Management agreed to buy Safeway for $9 billion, and the Albertsons-Safeway combination will create a company with more than 2,400 stores, 27 distribution facilities and 20 manufacturing plants.

"Amazon’s rise into the top 10 is symbolic of a shift in U.S. retail towards a genuinely multichannel future," said Bryan Gildenberg, Kantar Retail chief knowledge officer. "Retailers that command the Top 100 in the future will have an in-depth knowledge of their shoppers across their physical and digital touchpoints, and they'll all have to fend off Amazon’s game changing economic and operating model.”

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