HSNi marketing chief steps up
July 8, 2014,
St. Petersburg, Fla. – HSNi chief marketing officer Bill Brand has been promoted to president of HSN while maintaining his current position. The company announced he will continue to “drive marketing innovations that position HSNi as the leader in an era of boundaryless retail.”
He also continues to report directly to company ceo Mindy Grossman and is an executive officer for HSNi.
Brand has spearheaded an entertainment integration strategy that resulted in partnerships with major film studios, the production of world-class events, the launch of global brands and unique content, according to the company. In his role as president, Brand will assume responsibility of merchandising, programming, planning and HSN2 in addition to his current responsibilities.
He joined HSN in 2006 as svp of programming. Prior to joining HSN, Brand spent more than ten years holding senior executive positions in programming with Lifetime and VH1. He spent the first decade of his career in news management at regional television stations.
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