HSNi marketing chief steps up
Home & Textiles Today Staff -- Home Textiles Today, July 8, 2014
St. Petersburg, Fla. – HSNi chief marketing officer Bill Brand has been promoted to president of HSN while maintaining his current position. The company announced he will continue to “drive marketing innovations that position HSNi as the leader in an era of boundaryless retail.”
He also continues to report directly to company ceo Mindy Grossman and is an executive officer for HSNi.
"Eight years ago, Bill was the first person I hired to join the HSN team and has been one of my key partners in transforming HSN into the full network of experiences that it is today," said Grossman.
Brand has spearheaded an entertainment integration strategy that resulted in partnerships with major film studios, the production of world-class events, the launch of global brands and unique content, according to the company. In his role as president, Brand will assume responsibility of merchandising, programming, planning and HSN2 in addition to his current responsibilities.
He joined HSN in 2006 as svp of programming. Prior to joining HSN, Brand spent more than ten years holding senior executive positions in programming with Lifetime and VH1. He spent the first decade of his career in news management at regional television stations.
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