Rugs – and more – at AmericasMart Market this week
July 9, 2014,
Atlanta – The kick-off of the International Area Rug Market at the AmericasMart today brought rugs and more rugs – but also boasts pillows, throws, poufs, lighting, wall art, and even some bedding.
In addition to their newest rug designs, several flooring manufacturers are showing new product category wares. Some of the highlights:
Several new collections in rugs debuted, including the high-low hand-tufted, wool-and-viscose Eden Harbor in a spectrum of colors and the machine-made Sorento collection of heat-set polypropylene rugs in grays, caramels and denims.
But new bedding was the centerpiece, with soft cottons featuring special treatments like ruffles and velvet fabrications.
Nourison is building its Kathy Ireland collection for market with two new classically transitional collections – Babylon and Antiquities – and with them is adopting a new strategy: promoting new pillow styles that coordinate by color.
Giovanni Marra, director of marketing and digital strategy, told H&TT the company new glossy tags to each Kathy Ireland rug intro to make customers more readily aware of two to three of its Mina Victory dec pillows “featuring complementary colors” that can be paired with the rugs for a fully-coordinated lifestyle story.
The effort is a new approach to better cross-market and more closely curate Nourison’s growing product offerings, and similar tags are expected to be added to other collections beyond Kathy Ireland in the coming months.
Jaipur is launching throws this week with a hefty offering spanning more than 100 styles within 10 collections. Constructions include all-cotton, knitted, linen and linen blends, prints, wovens, reversibles, embellished, and others. All coordinate by color to Jaipur’s pillows, rugs and poufs, “but they are made to co-exist with them, and not be matchy-matchy,” said Candace Clark, marketing director & private sales manager.
Oriental Weavers has brought several new collections, among them the Covington collection of shag rugs and the Harper collection of chic modern rugs.
Covington features eight-color designs, while Harper is a tufted nylon with a space-dyed effect and features a canvas back for a tufted-like look – and “offer a huge value,” noted Jonathan Witt, vp.
Also in OW's spotlight is its latest addition to the Tommy Bahama program -- an indoor/outdoor grouping dubbed Seaside that encompasses 14 sophisticated-but-casual patterns in vivid colors.
Kaleen opened its new showroom at AmericasMart here with a totally updated presentation and a new fashion focus that centers of color and casual chic. Blake Dennard, svp, said the company has spent the past year restructuring its line and its message to appeal to younger consumers with new “bright and vivid” indoor and outdoor versatile rugs while still addressing its traditional customers with updated classic rugs.
United Weavers is expanding its China imports with a variety of new promotional collections in new categories, including novelty 2-by-3 accents for seasonal and kitchen use, stair tread runners and scatter rugs, and kids printed rugs.
This move is part of the company’s larger effort to broaden its product line. In the past year, United Weavers moved its core manufacturing operation to Turkey after many years in Saudi Arabia, and has also ramped up its Chinese-made imports to diversify its product offering, explained Diane Carleo, director of marketing and sales.
Dalyn rugs is touting its new Verona shag collection, a USA-made collection of 100% wool rugs that comes in several solid color styles.
The company is also showing Banyan, a jute blend collection of rustic rugs for the indoors. Available colors include black, gray, natural jute, red, green, and orange.
Orian Rugs has several new collections and design additions here. Masquerade is a spin-off from an existing creel but it employs a new construction – double pointing – for added texture.
To its Shakespeare collection of 1.5 million-point rugs in traditional Persian-inspired patterns, Orian has developed an updated creel to include new fashion-forward neutrals hues in the gray and taupe shades. And the Soft Touch collection, a new grouping, claims to use “the softest polypropylene in the industry” and comes in an array of design themes that all boast texture.
The company also revamped and expanded its juvenile line of rugs, dubbed Kid’s Court, with new colors – namely pinks – to address girls’ taste preferences as well as more non-gender specific patterns for kids and tweens.
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