• Cecile Corral

Day 2 at Atlanta’s Rug Market

Atlanta – Area rug showrooms are buzzing at AmericasMart as Day 2 of the International Area Rug Market gets underway.

Here are some of the highlights:

Folk American artist and icon Bob Timberlake made an appearance Wednesday evening at Mohawk Home’s American Rug Craftsman showroom to present his new line with the company. All rugs are made in the USA and the program is abundant, spanning seven collections – including new braided styles in contemporary and traditional woven constructions.

Looking to court young and casual yet sophisticated shoppers, Mohawk Home’s Karastan division came to market with a more generous offering of its upscale Axminster rugs than it typically develops for a launch. Featuring a revamped palette of 44 new colors, this latest batch of these specially crafted, USA-made rugs offer a design tilt that nods to Millennial-type consumers, compared to traditional heirloom-like Axminster rugs.

Jaunty Rugs, which focuses strictly on private label programs with its specialty home furnishings retailer customers, is showing many new collections. Its signature hand-tufted constructions come in wool, wool blends and viscose.

Kami Navid, evp of sales, told H&TT that the company brought more than 30 new samples to the show and noted all are in-stock. Examples include: Imperial, Mansions, Biscayne, Luxor, Nature’s collection, Capri, Traditions, Windsor, and Rio.

Average retails for a 5-by-8 fall between $499 and $699.

Highlights at Loloi’s expansive fourth floor showroom include an expanded decorative pillow line, which includes higher-end embellished styles; and several new rug collections in soft modern designs.

New rug collections include: Elton, which company principal Cyrus Loloi described as “a celebration of traditional looks but with modern interpretations”; the polypropylene Vista; the brightly hued Madeline with six new patterns; and Sierra, a colorful take on Southwestern looks.

Momeni took inspiration from an antique Turkish rug to create a new and more approachable version in today’s colors called “Ghazni.” It is a heat-set polypropylene machine-made grouping available in four patterns, each featuring up to 12 colors.

For more whimsical tastes, Havana is the answer. This four-pattern grouping of tufted polyester rugs are bedecked in hand drawn-like soft scrolls, vines, and florals.

In other news, the company expanded its Momeni Accessories line with new high-end leather and silver plated accessories and furniture pieces as well as additional pillows and poufs.

At Kas Rugs, two designer collections are making their Atlanta market debut – Bob Mackie and Donnie Osmond.

Bob Mackie, which launched in April at High Point Market, employs fashion-forward designs with over-scaled iconic themes like feathers, medallions and other motifs. Constructions include plush pile heights in wool and viscose blends.

The Donny Osmond line comprises two groupings. Timeless is a collection of machine-made polypropylene rugs that are textured and tonal. Harmony is a hand-tufted collection in vibrant colors taken directly from the brand’s Pantone palette.

The plan for both brands down the pike is to add coordinating pillows and poufs, also by Kas.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!