Day 2 at Atlanta’s Rug Market
July 10, 2014,
Atlanta – Area rug showrooms are buzzing at AmericasMart as Day 2 of the International Area Rug Market gets underway.
Here are some of the highlights:
Looking to court young and casual yet sophisticated shoppers, Mohawk Home’s Karastan division came to market with a more generous offering of its upscale Axminster rugs than it typically develops for a launch. Featuring a revamped palette of 44 new colors, this latest batch of these specially crafted, USA-made rugs offer a design tilt that nods to Millennial-type consumers, compared to traditional heirloom-like Axminster rugs.
Jaunty Rugs, which focuses strictly on private label programs with its specialty home furnishings retailer customers, is showing many new collections. Its signature hand-tufted constructions come in wool, wool blends and viscose.
Kami Navid, evp of sales, told H&TT that the company brought more than 30 new samples to the show and noted all are in-stock. Examples include: Imperial, Mansions, Biscayne, Luxor, Nature’s collection, Capri, Traditions, Windsor, and Rio.
Average retails for a 5-by-8 fall between $499 and $699.
Highlights at Loloi’s expansive fourth floor showroom include an expanded decorative pillow line, which includes higher-end embellished styles; and several new rug collections in soft modern designs.
New rug collections include: Elton, which company principal Cyrus Loloi described as “a celebration of traditional looks but with modern interpretations”; the polypropylene Vista; the brightly hued Madeline with six new patterns; and Sierra, a colorful take on Southwestern looks.
Momeni took inspiration from an antique Turkish rug to create a new and more approachable version in today’s colors called “Ghazni.” It is a heat-set polypropylene machine-made grouping available in four patterns, each featuring up to 12 colors.
For more whimsical tastes, Havana is the answer. This four-pattern grouping of tufted polyester rugs are bedecked in hand drawn-like soft scrolls, vines, and florals.
In other news, the company expanded its Momeni Accessories line with new high-end leather and silver plated accessories and furniture pieces as well as additional pillows and poufs.
At Kas Rugs, two designer collections are making their Atlanta market debut – Bob Mackie and Donnie Osmond.
Bob Mackie, which launched in April at High Point Market, employs fashion-forward designs with over-scaled iconic themes like feathers, medallions and other motifs. Constructions include plush pile heights in wool and viscose blends.
The Donny Osmond line comprises two groupings. Timeless is a collection of machine-made polypropylene rugs that are textured and tonal. Harmony is a hand-tufted collection in vibrant colors taken directly from the brand’s Pantone palette.
The plan for both brands down the pike is to add coordinating pillows and poufs, also by Kas.