Summer Plus Atlanta Equals Rug Market Time
July 11, 2014,
It’s summertime again here in Hot-lanta.
That means balmy temperatures, magnolia trees in bloom, and the AmericasMart’s International Area Rug Market in full swing, in tandem with the Atlanta International Gift & Home Furnishings Market.
“Oriental Weavers has high expectations for the upcoming Atlanta market,” said Jonathan Witt, svp, Oriental Weavers. “With economic conditions improving over the last several months and recent consumer research indicating that consumers are looking to invest in area rugs as their number one home remodeling project, the future is looking bright.”
He added OW has “several new and beautiful introductions at a variety of price points, meeting the needs of a wide assortment of consumers.”
Mohawk Home is eager to debut its newly inked Bob Timberlake licensed program in Atlanta, as it represents not just a major brand addition for the company but also its entry into the braided rug category. The new braids are mostly traditional with some soft transitional styling and palettes, and are available in three constructions — wool, wool blends, and polypropylene.
“Atlanta is a big focus for us,” said Bart Hill, svp product management for both domestic and global production. “For the past few years, we’ve been expanding our distribution to include more channels, and the furniture and specialty home stores [who attend this market] are a big part of that. We’re emphasizing our key brands in Atlanta as part of that push — Karastan, American Rug Craftsman and now, Bob Timberlake.”
Karastan is making its biggest-ever push in the Axminster woven wool rug category with up to 10 new introductions — double of what it normally shows in this high-end construction.
The reason? “We’re trying to cover all aspects of the top-end of what we do,” Hill said. “And this brings a lot of new options for our high-end customers while breathing some new life into Karastan.”
Seven collections and a new batch of decorative pillows make up Loloi’s new product launch for market, said Cyrus Loloi, principal.
“Our new products are across a lot of different price points, and we feel like we’ve got a lot of momentum going so far this year,” he said. “We’re expecting a great market.”
Topping it off for Loloi is improvements in stocks.
“We are committed to stocking our products earlier and earlier, and for market we will have several new products in stock and ready to ship,” Loloi added.
Market is where Kaleen is set to unveil a practically new and improved identity, care of svp Blake Dennard, who joined the company in May 2013.
“We’ve completely revamped our line, tripling it in size and offering more transitional and fashion-forward looks,” he explained. “And outdoor rugs are a major part of that.”
Kaleen has developed 70 new outdoor rugs for market as well as six new indoor collections — all of them to be set in the backdrop of the company’s also newly revamped showroom.
“It’s the same space as before, but we’ve completely gutted it, ripped out the old flooring, added new fixtures, and brightened the place up,” Dennard added. “We’re expecting a great retailer turn-out.”
|Rizzy Home is showing Maison, a grouping of herbal-washed, hand-knotted and hand-spun New Zealand wool-blend rugs.|
|Oriental Weavers’ new Tommy Bahama Vintage collection boasts urbane transitional patterns in an aged patina for an heirloom look. These pieces are machine woven of spaced-dyed wool in 54 colors.|
|Riviera Home USA’s new Suzani-styled Agra Antique Wool and contemporary Cochii collections feature sun-washed colors on soft New Zealand wool and cotton chenille.|
|Treasure Garden outdoor rugs are feature polypropylene, weather-resistant styles and colorations made to coordinate with the company’s patio umbrellas.|
|Nourison’s new handmade Michael Amini collection employs hair on hide distressed with a metallic finish.|
|Surya’s Belladonna 100% wool rug from India is first tufted and dyed, and then the negative space is tufted in a separate step for a one-of-a-kind look.|
|Momeni is showing the new Casablanca collection of machine-made 100% polypropylene rugs produced in Turkey.|
|Michaelian Home’s new Camp Lilyblade is a hand-hooked cotton rug available in blue, green, gray, beige, orange, and browns.|
|Capel is playing a new tune in its CocoCozy collection with the introduction of Lyrical, a grouping of hand knotted rugs made of 100% New Zealand, semi-worsted wool.|
|Mohawk Home’s new licensed program with American artist and designer Bob Timberlake spans five collections, including a braid grouping that marks the company’s entry into this construction.|
|Kas Rugs is launching an array of machine-made transitional designs in a multi-textured polypropylene featuring earthy colors with metallic accents.|
|Ebisons Harounian Imports is showing a new line of hand-woven rugs, including the Camouflage design seen here.|
Troy, S.C. (800) 382-6574
Capel’s new Nottingham collection features crisp, bold gingham patterned rugs in a contemporary palette of black, gray, turquoise and red. These reversible pieces are made of 100% wool.
Its CocoCozy program is playing a new tune with Lyrical, a hand-knotted 100% New Zealand semi-worsted wool grouping that comes in four colorways – silver green, gray, cornflower blue, and indigo blue.
New York (212) 679-9204
The company’s new upscale Multi-Stripe collection comes in three colors and was designed to exhibit complex color sequencing in metallic gradations. Sandy Chilewich, the company’s founder and creative director, combined 10 individual yarns in each colorway to create an overall tonality that is both original and refined.
There are six different sizes available in these new durable woven floormats.
Company C Inc.
Concord, NH (800) 818-8288
Reminiscent of chic couture a la Balenciaga, the new 100% wool and tufted Amazing Grace collection features a stylish medallion pattern that pops against a contrast border. Each rug is washed to impart a lustrous patina and ultra soft hand.
Also new is the whimsical botanical Roses collection made of 100% wool, depicted in wine, berry and purple to portray the vibrancy of English roses in full bloom and set against an Evergreen ground that incorporates mottled green and black yarns for a dramatic contrast. The roses are tufted, while the background is a looped pile for textural appeal.
|Loloi brings Eden to market with a new collection of hand-tufted in 100% polyester rugs with bold, over-scale designs and a hand-carved finish.|
|Home Fires’ latest indoor/outdoor offering includes Global Fusion, a hooked polypropylene style featuring a design by artist Jennifer Van Pelt.|
Ebisons Harounian Imports
New York (800) 966-6666
The company is launching several new contemporary hand-woven rugs, including Camouflage, Ferdous and Mizzouni, as departures from traditional Oriental varieties.
These all-natural colored woolen rugs are handmade in India of 100% un-dyed wool.
Dalton, Ga. (888) 452-5336
In its newly revamped showroom, Kaleen is launching six new collections of indoor rugs as well as extensions of its outdoor line.
The company has tripled the number of rug offerings since last year, and changed the design direction to more transitional and soft contemporary styling in brighter and more saturated palettes.
Dallas (972) 503-5656
Goodwin is a bold and graphic grouping of powloomed 100% polypropylene rugs from Turkey, available in accent to area rug sizes.
Eden is a hand-tufted collection made of 100% polyester in China. It combines bold, over-scale design with a soothing color palette. All seven designs are enhanced by a hand-carved finish around the edges of the pattern and a plush surface.
American Rug Craftsman
Sugar Valley, Ga. (800) 843-4473
In the spotlight this market for Mohawk Home is its new Bob Timberlake program of rugs using the artist’s paintings and designs on a variety of USAmade rug constructions, including braids. This market represents the first time Mohawk Home presents a major braided rug line. Looking to appeal to broad tastes throughout the country, the company is offering the braids in three constructions – wool, wool blends, and polypropylene. Styles include traditional and soft transitional interpretations and palettes.
On the Karastan side, the company is launching its largest presentation of new 100% wool axminster woven rugs.
Saddle Brook, NJ (201) 368-6900
The company has a hefty new lineup of rugs being added to its house collection as well as to its roster of designer and licensed brands.
The Michael Amini program is being enhanced with the new City Chic collection of handmade rugs made of cowhide on leather.
Kathy Ireland Home by Nourison is expanding with the new Antiquities collection of traditional Persian styles in classic color palettes. The Barclay Butera Lifestyle collection is a flat-woven assortment of brightly colored rugs featuring interlocking geometric patterns.
Dalton, Ga. (800) 832-8020
Tommy Bahama is at the core of the company’s market lineup, with two new collections debuting at market.
The Tommy Bahama Vintage collection was designed with heirloom qualities. Treated to give the appearance of an aged patina, the machine-made, low-pile, space-dyed wool rugs were specially constructed to look like vintage hand-knotted rugs. Patterns range from traditional to global, and the palette boasts 54 colors.
Adding sophistication to al fresco living is the new Tommy Bahama Cabana collection. The rugs are machine woven of polypropylene in an eight-color spaced-dyed loop pile construction for added texture, depth and dimension. Designs here, too, span traditional and global patterns.
Calhoun, Ga. (706) 625-4823
Belladonna is a 100% wool medium-pile, handtufted collection from India. The pattern is first tufted, then dyed, and the negative space is then tufted in a separate step – a process employed to achieve a one-of-a-kind look.
Nova is a collection of 100% polypropylene rugs that are machine-made in India in a medium pile construction.
Trail is a grouping of hand-crafted rugs made in India of 100% hair on hide accent with gold metallic highlights.
Trans-Ocean Import Co, Inc.
White Plains, NY (800) 733-6784
In collaboration with designer Liora Manné, the company is launching several new collections.
Tivoli, a 100% wool pile assortment, employs decorator colors combined with painterly designs for a strong statement. The pieces are hand-tufted in India and come in two colorways – rose and aqua.
Chicago (909) 229-1412
Treasure Garden’s newest outdoor rug collections are made of 100% polypropylene for resistance to weather damage, staining and fading, Available sizes are 5-by-7 and 8-by-10.
|Couristan’s new Covington collection of Courtron polypropylene rugs are made in a hand-hooked construction and resistant to mold and mildew.|
|Trans-Ocean Inc. and Liora Manne are showing the Tivoli Collection of indoor wool rugs that are hand-tufted in India.|
|Company C draws inspiration from legendary fashion icons for the 100% wool, medallion-patterned Amazing Grace.|