Price comparison site targets Amazon consumers

Los Angeles – Many consumers check other retailers’ prices against Amazon. Now the web site is taking aim at consumers’ perception that Amazon always offers the best deals.

The site today launched PriceJump, a new service that compares Amazon product prices to prices around the web.

A statement from the company argued that Amazon has become the default online shopping option for consumers' every day purchases. The new Amazon Fire Phone may be an added threat to brick and mortar stores, the statement said.

" was founded on the belief that we can harness the power of the Internet to find consumers the best deals on everything they want," said Loren Bendele, president of "With the launch of PriceJump, we are reinforcing this mission, specifically with the Amazon consumer in mind. There are many reasons why shoppers increasingly default to Amazon as the starting point to their online shopping experience, and now with PriceJump, these shoppers will also know if Amazon has the best price, or not."

To use, copy the URL of a product page on Amazon and paste it into the PriceJump search box. PriceJump uses information on the Amazon product page to do a product search across more than 5,000 online sources to provide competitive pricing information.

To make it easy to scan, the pricing information is displayed in the form of a "traffic light" (red-yellow-green). Red signifies that the product is cheaper from another retailer, and it will provide the link to the lower priced product. Yellow signifies that the product may be cheaper elsewhere, but not for a significant amount. For convenience, yellow recommends purchasing on Amazon. Green signifies that Amazon has the best price and recommends purchasing on Amazon.

Online shoppers can also download the PriceJump browser extension for Chrome (Firefox and Safari versions will be released soon), and the PriceJump pricing information will

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!