Macy’s name checks in foam
July 16, 2014,
Freehold, N.J. – As fall merchandise begins rolling into Macy’s, the department store has extended two important brands into memory foam bedding: Martha Stewart and Ralph Lauren.
As seen this week at the Macy’s store in the Freehold Raceway Mall here, the retailer’s exclusive Martha Stewart Collection brand is billed as Sleep Wise. Lauren Ralph Lauren receives no additional branding and features the tradition LRL green logo.
Available sales pricing on LRL foam pillows ranged from $49.99-$79.99, but some of the better constructions had not yet been signed. Available pricing on Martha foam pillows ran from $29.99-$49.99. H&TT also saw three toppers under LRL as well as two toppers and a memory foam mattress pad under Martha.
Sleepwise is the co-branding for Martha Stewart Collection memory foam bedding, which dominates the display table opening the department.
The Lauren Ralph Lauren assortment on shelf so far includes pillows and toppers.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...