Macy’s name checks in foam
July 16, 2014,
Freehold, N.J. – As fall merchandise begins rolling into Macy’s, the department store has extended two important brands into memory foam bedding: Martha Stewart and Ralph Lauren.
As seen this week at the Macy’s store in the Freehold Raceway Mall here, the retailer’s exclusive Martha Stewart Collection brand is billed as Sleep Wise. Lauren Ralph Lauren receives no additional branding and features the tradition LRL green logo.
Available sales pricing on LRL foam pillows ranged from $49.99-$79.99, but some of the better constructions had not yet been signed. Available pricing on Martha foam pillows ran from $29.99-$49.99. H&TT also saw three toppers under LRL as well as two toppers and a memory foam mattress pad under Martha.
Sleepwise is the co-branding for Martha Stewart Collection memory foam bedding, which dominates the display table opening the department.
The Lauren Ralph Lauren assortment on shelf so far includes pillows and toppers.