La Rochere creates new U.S. subsidiary
July 18, 2014-- Home Textiles Today,
New York — La Rochere, the French glassware company, announced the creation of La Rochere NA, a new subsidiary to distribute and represent its brand in the U.S.
This new organization will allow the La Rochere brand to accelerate growth through a closer relationship between the factory and its customers and a more focused marketing and distribution approach. La Rochere products are distributed in specialty and department stores like Sur la Table, Bloomingdales and William Sonoma.
La Rochere NA is managed by a sales and customer service team with experience in the import, distribution and marketing of French home décor and tabletop products. The subsidiary is based in in Bronxville, NY.
“We are enthusiastic about the opportunity to service our customers in the U.S. Our goal is to meet their expectations through quality services and the distinctive value-priced products La Rochere is known for,” said Nicolas Bigot, sales manager at La Rochere France.
La Rochere has been producing artisanal glass in the heart of France for more than 500 years, making it the oldest continuously running glass factory in Europe. Collections are inspired by French cuisine, culture, art and style. Designers also take inspiration from the company’s historic archives. Its signature collections include the best-selling Napoleon Bee collection, the Versailles collection, and the distinctive Lyonnais collection. The pieces are created with a two-part open mold, giving them the brand’s iconic seam.
Products will be warehoused in New Jersey. Initially, the brand will focus its distribution on independent retail stores where La Rochere has already established a customer base and strong following.
La Rochere NA will be exhibiting at NYNOW in the France pavilion booth 3043.
La Rochere’s best-selling glassware is the Napoleon Bee collection.
Related Content By Author
Industry Related Content
Countdown to Heimtextil 2015 - Part 3