Seasonal, clearance goods drive comps
July 22, 2014-- Home Textiles Today,
New York – Comps were up 3.7% in the second week of July driven by seasonal products and clearance promotions, according to the Johnson Redbook Retail Sales Index.
Month-to-date, July was up 3.9% compared to July of last year, relative to a 3.7% target. Month-over-month showed a 0.3% drop, compared to a target of a 0.5% drop.
July is a four-week month on the retail calendar, ending on Aug. 2.
Retailers said seasonal themes continued to drive sales in the week, with consumers maintaining demand for items such as fans, air conditioners, outdoor-furniture and summer related sports apparel, noted Redbook analyst Catlin Levis.
“Seasonal goods moved well as stores stepped up clearance-oriented promotions ahead of fall restocking,” she continued. “July is typically a clearance-oriented month with business varied across store formats, reflecting both promotional calendars and the availability of seasonal merchandise. Some retailers suggested moderate interest in children's department was evidence of early back-to-school shopping.”
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