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Find elusive online consumer at Future Leadership conference

Google’s Ajay Nainani will offer answers

New Orleans — The online consumer can be a mysterious creature, prowling the streets of the Internet by night, searching for product at an ideal price.

But that creature, which according to the Department of Commerce was responsible for $72.1 billion in purchases during the first quarter, is incredibly difficult to find. So the $72.1 billion question is, how do you track down the consumer online?

Discover answers to this question and more at the Future Leadership conference presented by Home & Textiles Today and parent company Progressive Business Media. It will take place Sept. 10-11 at the Intercontinental New Orleans. The event, subtitled “Next Gen Knowhow: Strategies for Tomorrow’s Executives,” will feature guest speaker Ajay Nainani, product manager at Google and a master at hunting the elusive online consumer. He specializes in Google Analytics and in developing products that can help retailers understand who their online customers are, identify where they are, and grow revenue by selling to them.
Nainani’s teaching points will include:

  • A high level overview on how the shopping landscape has changed. The consumer is in a lot more control, and has more touch points of contact with the retailer.
  • Recommendations on how a retailer should structure its business practices today. Take a people-driven approach, and know who is contacting the customer, when and where.
  •  Using data to understand your most profitable customer segments, why they bought from you and ensure it’s in line with your value proposition.
  •  How to cultivate your most profitable customers. How are you engaging with them? Are you giving them unique content? Are you trying to find similar types of customers who didn’t know you exist?


If you’re a young executive or part of the next generation, this is a must-attend conference to be able to network and learn from other young professionals in the same position and those who have excelled in a similar position before you. Don’t miss this exclusive opportunity to learn strategies that can be implemented in your business.

Register online by Aug. 7 to receive the early bird discount and secure your space at the retailer Workshops on Marketing and Merchandising led by industry experts and editors.

Progressive Business Media, the parent company of H&TT, has secured a limited number of rooms at the Intercontinental New Orleans Hotel at $109 a night on a first-come, first-served basis for conference attendees.

For more information and to register, visit http://progressivebusinessmedia.com/conference/futureleadership/.

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