Muji app, neck pillow help consumers rest


Tokyo - Muji has released a mobile app developed to help people relax and fall asleep in conjunction with its international top-selling Well-Fitted Neck Cushion.

The pillow is Muji’s most popular throughout the world and  won Trip Advisor’s 2014 Travelers’ Choice award in the neck pillow category. More than 300,000 cushions have been sold in Japan alone. It retails for $24.50
The MUJI to Sleep app plays six different calming sounds from nature: seaside waves, birds, a crackling bonfire, a river, forest, and waterfall. In Japan, the app has become the most popular download among free apps for health and fitness. The app is now available for free in app stores for iPhone and Android.

Also new from MUJI is a new short film, “MUJI to Sleep,” which shows how the popular neck cushion has crossed over from being a travel product to being a pillow that helps people rest in diverse situations.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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