Muji app, neck pillow help consumers rest
July 23, 2014-- Home Textiles Today,
Tokyo - Muji has released a mobile app developed to help people relax and fall asleep in conjunction with its international top-selling Well-Fitted Neck Cushion.
The pillow is Muji’s most popular throughout the world and won Trip Advisor’s 2014 Travelers’ Choice award in the neck pillow category. More than 300,000 cushions have been sold in Japan alone. It retails for $24.50
The MUJI to Sleep app plays six different calming sounds from nature: seaside waves, birds, a crackling bonfire, a river, forest, and waterfall. In Japan, the app has become the most popular download among free apps for health and fitness. The app is now available for free in app stores for iPhone and Android.
Also new from MUJI is a new short film, “MUJI to Sleep,” which shows how the popular neck cushion has crossed over from being a travel product to being a pillow that helps people rest in diverse situations.
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Live from Intertextile in Shanghai