Cotton Leads touts growth
July 23, 2014,
Leads partners involved in home textiles include Target Corp., Arvind, Hilasal, Ibena, Kaltex, Mount Vernon Mills, Springs Creative, Sunvim, Veken and Zucchi Home Fashions,
"The first phase of the Cotton Leads program was aimed at raising awareness of the significant environmental gains already achieved by cotton growers in Australia and the United States and their commitment to continual improvement," said Mark Messura, senior vp, global supply chain marketing at Cotton Incorporated.
The program emphasizes commitment to social, environmental, economic, and regulatory factors as well as investment, research, and sharing of best practices among growers. Ultimately, the program promotes a cotton identification system that traces the fiber from farm to manufacturer.
On the topic of best practices, Adam Kay, ceo of Cotton Australia, said "The self-investment by growers into research and development is a key commonality in both countries, and one that demonstrates their commitment to continual improvement."
For more information, visit www.cottonleads.org.
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