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Cotton Leads touts growth


New York – Membership in Cotton Leads has surpassed 200 members, including retailers and manufacturers. The program was created in 2013 by Cotton Incorporated and Cotton Australia to ensure brands, retailers and manufacturers are sourcing cotton that is grown in a responsible and transparent manner.
Leads partners involved in home textiles include Target Corp., Arvind, Hilasal, Ibena, Kaltex, Mount Vernon Mills, Springs Creative, Sunvim, Veken and Zucchi Home Fashions,

"The first phase of the Cotton Leads program was aimed at raising awareness of the significant environmental gains already achieved by cotton growers in Australia and the United States and their commitment to continual improvement," said Mark Messura, senior vp, global supply chain marketing at Cotton Incorporated.  
The program emphasizes commitment to social, environmental, economic, and regulatory factors as well as investment, research, and sharing of best practices among growers. Ultimately, the program promotes a cotton identification system that traces the fiber from farm to manufacturer.

On the topic of best practices, Adam Kay, ceo of Cotton Australia, said "The self-investment by growers into research and development is a key commonality in both countries, and one that demonstrates their commitment to continual improvement."
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