American Pacific Revamps Match
By Staff -- Home & Textiles Today, 11/15/2004 12:00:00 AM
New York —
American Pacific repositioned its Match brand to be a more contemporary, fashion-flow line that rotates new patterns every four to six months and captures an 18- to 28-year-old trend-setting target audience.
Match is now based on eight bedding programs, each in three to five livable yet saturated brights. The line covers both solids and fashion-right prints such as stripes and geometric circles, with an emphasis on color, pattern and texture.
All top-of-bed is either 100 percent cotton or microsuede. The line will be sold in twin and queen duvet mini-sets, although components are meant to be mixed and matched. Cotton sets will retail for $79.99 twin and $99.99 queen, with prices on printed microsuede sets at $99.99 and $129.99 for twin and queen, respectively.
In addition, there are six Match quilts and coverlets, including Giselle, Dylan, Viveca, Taryn and Kaleidoscope Floral in two colorways.
Also new under the brand is a range of decorative pillows in cotton or microsuede. Price points range from $14.99 to $19.99 for rectangular or square shapes.
Floor pillows sized 26-by-26-inches will retail for $29.99; a round floor cushion shape is also available.
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