Welspun, Louisville Forge Agreement
-- Home & Textiles Today, 4/12/2010 12:00:00 AM
Montreal, Canada —
Welpsun Global Brands and AHF Ltd., the Canadian subsidiary of Louisville Bedding Company, have forged a relationship through which the subsidiary will represent Welspun in Canada.
The deal covers towels, rugs, sheets, and fashion bedding.
Last year, Welspun signed a license to incorporate Louisville’s Flexi-Fit fitted sheet technology.
Eric Besner, AHF’s vp, sales and marketing, said the deal with Welspun “solidifies the importance of the Canadian market, its growth and its consumers.”
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