Royal Velvet Robe will Join BB&B Breast Cancer Awareness Drive
-- Home & Textiles Today, 9/15/2009 12:00:00 AM
New York —
Royal Velvet will introduce an ultra plush pink bathrobe this fall that will be featured in the breast cancer awareness campaign at Bed Bath & Beyond during the month of October, which is National Breast Cancer Awareness Month.
Brand owner Iconix Brand Group has signed a licensing with Microtex Corp. to create the collection in 10 colors. The robes will be distributed at select Bed Bath & Beyond stores and will retail for $39.99. A portion of sales of the pink robe will be contributed to the Susan G. Komen Foundation by Microtex.
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