Malouf wins design awards for French Linen packaging
December 22, 2015,
Logan, Utah — The packaging for bedding accessory supplier Malouf’s French Linen sheets earned awards from a pair of well-respected design institutions.
The sheet set was chosen as an Outstanding Achievement winner in How Magazine’s In-House Design Awards and received the American Graphic Design award from Graphic Design USA.
The French Linen sheets are bundled inside a matching linen bag and hand-tied at the opening to give consumers easy access to both feel the tactile finish of the sheets and experience the color within. The bag is also stamped with a seal of approval showcasing its natural origins.
Derived of 100% pure linen from French flax, the sheets are highly durable and designed to get softer and more comfortable after each use. Natural flax creates linen that is breathable, light and airy with inherent moisture management properties for a fresh sleep environment. The sheets feature organic colors with a vintage wash for the classic, stylish look.
“Malouf’s in-house design team is honored to receive these recent design awards,” said Emily Bunnell, Malouf’s creative director. “We love the challenge of designing packaging that communicates effectively as well as reflects the quality and value of the products within. I’m pleased to see that recognized not only in positive consumer-experience, but also in these prestigious design-circles.”
Malouf was also recognized earlier this year at the International Design Awards for achieving gold status in packaging for its Italian Collection sheets. Malouf will showcase its design awards and products at the upcoming Las Vegas Market in its showroom located in the World Market Center at C-1540.