Surya to launch new artist/designer collection
March 22, 2016,
Surya’s new Shell Rummel collection – Natural Affinity – encompasses hand-tufted wool rugs made in a medium pile, and featuring subtle organic shapes and quietly elegant looks inspired by elements found in nature – true to Rummel’s aesthetic style, pairing a softly muted palette in a mix of cool and warm hues with rich texture and dimensionality.
For more than 20 years, Shell Rummel has worked in fine art and design. Since the launch of a licensing division in 2012, the Shell Rummel brand has grown to encompass a variety of categories, including area rugs, bedding and bath textiles and accessories, interior paint palettes, stationery and gift items, craft papers, fabrics and an extensive portfolio of fine art.
“With their intrinsic softness and painterly hand, Shell Rummel’s designs speak to that place within us that desires a connection with nature and a respite from the busyness of the everyday world,” said Lynne Meredith, vice president of product development, Surya. “Shell brings a fresh, signature look to the Surya line, and we look forward to sharing her designs with market attendees.”
Surya will showcase this collection at its High Point showroom, located at Showplace 4100. It will be open daily during market, from 8 a.m. to 8 p.m.