Could new Nanotex/Cotton Inc. tech apply to home?

Nanotex “Dry Inside” technology may be suitable for towels, bath mats

NanotexBloomfield Hills, Mich. & Cary, N.C. – The new Nanotex “Dry Inside” technology for cotton apparel may also have applications in home textiles.

Unveiled earlier this month, the product was developed by Nanotex, a Crypton company, and Cotton Incorporated, the research and promotion company of U.S. cotton producers.

The patented Nanotex Dry Inside technology enables effective moisture transfer away from the skin, eliminating dampness and chaffing, in 100% cotton apparel. It also puts cotton in competition with the synthetic fiber fabrications that currently dominate the growing active and athleisure markets.

“Dry Inside has had the most success in knits,” said Crypton vp Bart Kennedy. “We’re just getting started in wovens.”

Home products that might be best suited to use the technology would include towels and bath mats, he told H&TT.

Nanotex Dry Inside applies a technical application to the back of the fabric, allowing moisture to move away from the body through invisible channels. Once moved from the inside to the outside of the garment, the moisture spreads and evaporates more readily, leaving the wearer dry and comfortable without clogging the fabric weave or compromising the look, feel or breathability of the fabric, according to Cyrpton.

Nanotex has been stepping up its presence in home, recently launching performance bed sheets in concert with Springs Global on QVC .

Kennedy said QVC was a great platform for the debut of theSerta SuperSoft microfiber sheet set with Nanotex cooling technology. “There are a hundred million people watching QVC, so it’s like free marketing.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!