Ellen DeGeneres aligns with Loloi Rugs

Also partners with Thomasville, Royal Doulton on home collections

New York – Celebrity comedienne and talk show host Ellen DeGeneres is ramping up her ED Home Collection with three new licensees.

The brand's spring 2017 collection will feature furniture, rugs and tableware with the signature ED style.

Loloi Rugs is debuting the line with seven new rug collections as well as a wide range of pillows and throw blankets, all set to launch in January at the Atlanta International Gift, Home and Rug markets and again at the Las Vegas Market.

"I'm happy to bring my passion for design to this unique rug collection with Loloi," said DeGeneres. "But please, wipe your feet on one of my rugs before putting them on one of my couches."

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The rugs include a variety of color, fabric and texture combinations.

"What's not to love about working with Ellen? She's funny, she's talented, and she has a refreshing aesthetic that translates to rugs very well,” said Amir Loloi, president and owner of Loloi Rugs. “I think people are going to be really impressed by the craftsmanship of the entire line. It's sophisticated, but simple in a very ED by Ellen kind of way."

For furniture, ED Home’s partner is Thomasville Furniture. The program spans more than 100 pieces in two distinctive styles. Royal Doulton is ED Home Collection’s licensee for a contemporary tabletop line featuring eight tableware collections and three mix-and-match sets.

The complete collection of ED Ellen DeGeneres home categories will launch next spring, with additional debuting fall 2017.

Launched in 2015 as a joint partnership with Ellen DeGeneres and Christopher Burch, ceo of Burch Creative Capital, ED offers an array of product that includes home, apparel and accessories available at EDbyEllen.com.

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