• Jennifer Marks

Top 25 Online Giants for 2016

Largest online retailers account for 12% of total home textiles universe

HTT Top 25 Online RetailersOnline may not represent the largest channel for home textiles sales, but it is unquestionably the fastest growing, according to Home & Textiles Today’s exclusive survey of the Top 25 online retailers of home textiles products.

At a little over $3.3 billion, sales generated by the 25 largest online retailers of home textiles accounted for about 12% of the total home textiles universe of $27.6 billion in retail sales last year.

However, that $3.3 billion in 2015 e-comm sales of home textiles represented a nearly 18% jump over the top 25’s 2014 $2.8 billion in sales. Not too shabby.

Regardless of whether their overall sales thrived last year, 14 of the 25 top online retailers grew their e-comm home textiles sales by double-digits. Six saw online home textiles sales spike 20% or higher.

Home & Textiles Today’s exclusive survey of the Top 25 online retailers of home textiles products ranks the retailers by 2015 online sales of home textiles. The list includes pure online retailers such as Amazon.com and Overstock.com, as well as traditional in-store businesses with an online presence such as JCPenney, Kohl’s and Bed Bath & Beyond. All textiles categories, bed, bath, kitchen, table linen and window coverings, including alternative window coverings, custom decorating and accessories that are generally sold with textile items, are included. This ranking is by no means comprehensive and does not represent the entire industry. More than the 25 retailers listed are vital companies within the industry.

All online home textiles sales figures are Home & Textiles Today market research estimates and are for the 12-month period ending closest to December 31, 2015. Home & Textiles Today chooses not to include some companies due to lack of verification of sales figures. Home & Textiles Today compiled this report from a variety of sources including the companies themselves, public company filings with the Securities and Exchange Commission, discussions with industry analysts and suppliers and published and unpublished reports, including newspaper articles in various retail trading areas. In cases where companies have identical online sales of home textiles, the one with the greater percent change of online home textiles sales is ranked higher.

For the complete three-page report, see the October 2016 print issue of Home & Textiles Today, or click here for the exclusive online edition.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!