• Cecile Corral

Syona Home touts Fair Trade bedding

Marks first anniversary

Syona HomeEttan duvet
Seattle – Fair Trade Certified bedding linens company Syona Home LLC recently launched online for business.

This month marks the company’s first anniversary since it registered its business here.

This past July, it opened an internet-based store offering a breadth of basic and fashion bedding products strictly made of 100% organic Fair Trade Certified and GOTS-certified cotton, and sourced from India.

That means it is “environmentally friendly and ethical without sacrificing quality or comfort,” the company notes on its website.

Sheeting highlights so far include the Avani sheet set and the Ettan duvet cover set.

Avani sheets are 300-count sateen woven 100% organic cotton and they comes in basic white as well as the eventide and taupe colorways. Each set includes one all-around elastic flat sheet, one fitted sheet and two pillowcases.

The Ettan duvet cover is also a 300-count sateen woven 100% organic cotton. It features a white body with decorative bands available in either the eventide or taupe colorways. It also has an invisible enclosure, six coconut shell buttons, and two five-inch anchor strings on four inner corners of the duvet cover. It comes with two matching pillow shams.

“My wife and I were computer programmers in this industry, and we saw the problems in India, mostly with cotton farmers. The majority of the European and USA markets use cotton that is not organic,” co-founder and ceo Sukanta Nanda told H&TT. “We have seen first-hand how it causes so many environmental issues and health issues. So we switched to this business to make our contribution to the people and the environment.”

Syona Home’s sustainability message, he continued, is quickly gaining the attention of like-mind shoppers.

“It is early, but business is going well for us, and there is definitely a lot of interest here for our products,” he said. “We are not targeting the common market. We are targeting people who really care about the environment and about quality of life for everyone in the supply chain.”

While price points tilt upscale, Nanda noted: “It is a little premium to pay everyone a little extra. The strategy is to help everyone involved – from the farmers to the end consumer -- live a better and healthier life.”

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today
ccorral@homeandtextilestoday.com

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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