CHF aligns with designer/artist for total home collection
November 21, 2016,
New York – CHF Industries has inked a new license with a longtime artist and designer to translate his signature style into soft home.
Set to launch in fall 2017, the Michael Aram Home Collection will encompass sheets, duvets, shams, bath accessories, bath towels, rugs, window treatments, decorative pillows and throws.
“Michael Aram is a visionary artist whose fine craftsmanship and distinct aesthetic has created an enduring legacy,” said Frank Foley, ceo, CHF Industries. “We are thrilled to collaborate with Michael to layer a wider range of products into his incredible collection, and to offer his loyal customers the opportunity to showcase his beautiful designs throughout their homes.”
For almost 28 years, Aram has designed and marketed his own line of sculptural tableware, decorative objects and fine jewelry collections. Inspired by his surroundings, Aram said he combines the imperfections inherent in the handmade process with the beauty of nature.
“I’m excited to partner with CHF industries to extend my design aesthetic into new categories for the home,” said Aram, founder and creative director of Michael Aram. “It is my hope to create a timeless collection that elevates the everyday and transcends the seasons. A collection that can be used and enjoyed always.”
The Michael Aram Home Collection will be sold to retailers in the U.S. and abroad. CHF is also a licensee for other major brands, including Donna Karan Home, DKNYpure, DKNY, John Robshaw, Peri Home and Hang Ten.
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