Jet.com expanding soft home
January 30, 2017,
Jet home gm Katina Mountanous wants the site to become a one-stop shop for home furnishings consumers.
“If we’re rally honest with ourselves, we know our consumer thinks of us as a place to come buy consumables, but we do have an amazing assortment,” gm for home Katina Mountanous told H&TT during a visit to Jet’s headquarters. “We want to raise the awareness in the consumer’s mind that we are a home shopping destination. We have everything they’re looking for.”
Acquired by Walmart in August 2016, Jet’s pitch to consumers is flexibility. They can opt to pay with a debit card rather than credit to lower the price of their purchase. Foregoing the option to return merchandise also yields a discount. And the bigger the basket, the lower the prices on the products that go into it.
Editor’s note: Subscribers to H&TT’s print and digital issues can get the full story in our February issue, which comes out this week.
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