Fred’s names new svp for general merchandising

Gregory Froton hails from CVS

Memphis, Tenn. – Fred’s Inc. has made three additions to its senior management team.

Gregory Froton has been appointed senior vp, merchandising, general merchandise and Kimberley Felice-Dooley has been promoted to senior vp, merchandising - consumables, both effective immediately. The appointments follow the appointment in December of Steve Wuebker as senior vp, supply chain.

Froton brings over 30 years of retail experience spans over several retail channels, including drug, mass, department and specialty formats. He spent the past 17 years with CVS Health for over 17 years, holding the positions of category manager, divisional merchandising manager, and most recently was vp general merchandise and international sourcing.

Felice-Dooley held various leadership positions with CVS from 2006 until 2016. Prior to that, she served in varying capacities at Federated Department Stores, beginning in 1997.

Wuebker most recently served as president and ceo of Prospect Brands. Before that, he held positions with Ralph Lauren Corporation from 2006 to 2015, including senior vp, global supply chain. He also has experience with Gap Inc., Toys ‘R Us, and PepsiCo.

“As we continue to focus on strengthening our world-class team, Fred’s is well-positioned to execute our transformational strategy, accelerate growth, and enhance our value proposition for the benefit of all our stakeholders,” said Fred’s ceo Michael Bloom.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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