• Cecile Corral

Peacock Alley to open 4th Studio/Store

Location marks second in Texas

Dallas – Recognizing the branding advantages of having personal contact with designers and shoppers, Peacock Alley continues to expand its store base.

The 44-year-old luxury textiles company is opening its fourth Peacock Alley location come April in Austin – the company’s second Texas site after its flagship store by its headquarters here.

A soft opening is planned for mid-March.

Peacock Alley’s other two store locations are in Nashville, which opened in fall 2015, and Atlanta, which debuted in March 2014.

Jason Needleman, ceo and son of founder Mary Ella Gabler, said the company expects to open more locations in the future as customer interest demands.

“We see our stores as an opportunity to continue raising our brand’s awareness and fine-tuning our brand image,” he told POSH. “It’s in the store environment that our customers—both designers and consumers—can really experience our brand and our products. We will continue our expansion in markets where there is an existing desire for our brand. These may be underserved markets, or those large enough to support current wholesale business, as well as a Peacock Alley store. We’ve found that’s a scenario where all partners benefit.”

The new Austin store measures 3,000 square feet, and the layout centers on a large, round oak work table – made in Arkansas – that will serve as a focal point for the sales staff and designers to use as a landing pad for consultations or a work area when they need a space outside of their offices.

The goal of this new store is to make the site a resource for bedding, bath and product sourcing. This store will also feature “a true bath area” to showcase the company’s recently curated line of towel programs as well as bath accessories.

Aside form its own product, Peacock Alley’s Austin store will also carry goods made by a Texas-based artist whose soft contemporary style complements the brand, as well as a line of custom handmade beds made by Umberto DeGarrio.

In other news, Peacock Alley is unveiling this season its new Spring 2017 line across categories. The centerpiece is a new duvet that features a digitally-printed pencil drawn floral pattern with water-colored tint pastel accents. Made of 100% cotton twill, its palette includes blush, sea glass, platinum, and white.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today
ccorral@homeandtextilestoday.com

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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