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How to Grow the Retail Basket

Protect-a-Bed Grow the Retail Basket

Transforming your team's sales approach from mattress-focused to whole-sleep-system is a proven method of increasing revenue across the sales floor. But what does a successful program look like? When evaluating top-of-bed accessory programs for your store, look at the six key areas below and select a partner that executes best on all of these competencies.

Protect-a-Bed Grow the Retail BasketBefore consumers enter a store, effective marketing programs have already increased awareness of the benefits provided by bedding accessories. Consumer education not only drives traffic, but increases prior knowledge, reducing explanation and the selling time required in the store. When evaluating an accessory program, look for a programmatic approach that provides the tools you need to promote whole-sleep-system sales.

Innovative products provide solutions to consumer issues, differentiate your store and give customers a reason to visit. Carrying a range of products, like cooling mattress protectors, adjustable pillows, sleep trackers, and cutting-edge connected smart sleep devices, allows you to suit the needs and interests of multiple consumer segments. Look for bed accessory programs with innovative products and consumer appeal.

Engaging point-of-sale displays educate consumers, and provide talking points for RSAs. They serve as a point of reference and make the benefits of add-on bedding products clear and easy to understand. Look

for accessory programs that not only provide eye-catching displays, but demonstrate and educate on product features.

Protect-a-Bed Grow the Retail BasketNo product is a one-size-fits-all solution. Hands-on product training provides the deep, detailed knowledge that allows your team to match consumers with the products that best serve their needs. Product knowledge paired with sales training helps your RSAs smoothly guide consumers through a whole-sleep-system sale. Look for bed accessory suppliers that offer product training and partner with you on your sales goals.

From customer support, to warranty management and fast shipping, providing best-in-class service before, during and after a sale is essential to building lasting relationships with consumers. Quality service teams remedy problems, and provide the guidance consumers need to make sure they have a great experience with their products. Partner with an accessory partner that is known for high quality customer and warranty support.

Protect-a-Bed Grow the Retail BasketNo business lasts long without establishing consumer trust. Brand recognition and longevity help boost consumer confidence. Certifications from respected national organizations, like the FDA, Good Housekeeping, and The Allergy & Asthma Foundation of America, also help demonstrate the value of products with 3 rd party testing. Partnering with an established, trusted brand will reduce barriers to sale and improve store performance.

About Protect-A-Bed

Protect-A-Bed is the industry leader in bedding protection and sleep technology. Focused on ensuring the highest benefit to retail partners, Protect-A-Bed provides an end-to-end sales program designed to transform mattress sales into whole-sleep-system sales.

Click here to learn more about how Protect-A-Bed can help increase your sales performance.

 

 

 

 

 

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Protect-a-Bed

Protect-a-Bed

https://www.protectabed.com/

Protect-A-Bed is the industry leader in bedding protection and sleep technology. Focused on ensuring the highest benefit to retail partners, Protect-A-Bed provides an end-to-end sales program designed to transform mattress sales into whole-sleep-system sales.

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