Life’s a Beach at CHF

Launches Hang Ten collection in bedding, bath

New York – CHF is putting out good vibrations with the new Hang Ten collection.

The casual California lifestyle brand is inspired by the original Hang Ten label of the '60s and '70s. CHF’s collection pays homage to the classic styles and stripes that made it famous while creating a new, modern version of Hang Ten.

“Hang Ten is a springboard for great looks that radiates a fun and free-spirited lifestyle. The authenticity of the brand and the iconic designs resonate well with consumers of all ages who are seeking products that are upbeat and positive,” said Spencer Foley, president and chief merchandising officer, CHF Industries. “Hang Ten is a lifestyle brand with a sunny disposition."

The collections include core bedding and bath items, such as comforter sets, pillows, shower curtains, bath accessories, towels and rugs at accessible price points.

In addition, there are unique items that appeal to the younger consumer’s desire for decorative, multi-use accessories, such as pillowcase covers adorned with t-shirt designs, tapestries to hang or lounge on, oversized pillows, “thrash cans,” and trays for any room.

"“We’re so thrilled to be working with CHF to further extend the Hang Ten brand. Hang Ten is synonymous with the beach and outdoor lifestyle which translates very well across many home categories,” said Marc Setton, ceo of Hang Ten.

Hang Ten will be on display in CHF’s showroom during New York Home Fashions Market. Bedding will be available to consumers at retail starting in April, and bath will launch this fall.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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