AllModern unveils first catalog

Spring collection on offer in new book

AllModerncoverBoston-Wayfair’s AllModern brand has issued its first full-sized catalog.

The 84-page book introduces the nameplate’s spring collection.

Up to now, the brand had issued what Kelsey Galante, an AllModern spokeswoman, referred to as “mini books”—each 32 pages long and each containing a sampling of styles and deals. The new catalog’s offering ranges from outdoor patio sets and bedroom essentials to custom upholstery and rugs for every room of the house. It also includes design tips from AllModern editors and hundreds of new arrivals from exclusive brands.

Among the featured products in the spring catalog are gilded floor lamps from $88.00, hand-loomed rugs from $108.00 and custom upholstered sofas from $482.00. AllModern offers two-day shipping on thousands of items and free shipping on all items over $49.00.

“This spring, we’re inviting everyone from apartment-dwellers to homeowners to bring the outdoors in,” said Ashleigh Sullivan, director of merchandising for AllModern. “Our catalog offers design tips focused on revitalizing your home this season for a space that’s uniquely yours. You’ll find raw materials like rattan and hide mixed with rich textiles, desert prints and sheepskin armchairs.”

Home & Textiles Today Staff | News & Commentary

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