Surya to launch Elle Décor’s 1st full home collection

Debut of fashion magazine branded home goods set for High Point Market

Cartersville, Ga. – Surya is unveiling the first full home collection from a noted high-fashion shelter magazine.

The new Elle Decor collection will be presented in Surya’s showroom in a 360-degree display designed to recreate a Parisian lifestyle during the upcoming High Point Market, April 22-26. Virtual Reality gear will be available in the official Elle Decor showroom, hosted by L&F Products, and presented in Surya’s showroom - Showplace 4100.

“We wanted to go beyond the classic showroom model and create a dynamic experience allowing people to feel the brand and the products in a more immersive way,” said Eva Platini-Hernandez, senior marketing manager at Elle Licensing.Elle Decor Surya room scene

The new Elle Decor program encompasses furniture, rugs and textiles – including blankets, throws, quilts, pillows, table linens and other pieces. In addition to Surya, other licensees of the program include Li & Fung, Crest Mills, Home Dynamix and Jay Companies.

“The collection…incorporates these attributes into beautiful, statement-making lifestyle products that honor the tradition of classic, French elegance, while bringing a modern day twist,” added Samantha Scragg, product manager for Elle Licensing.

Surya is the brand’s partner for area rugs, dec pillows and throws. It will introduce the D’Orsay, Lina, Intermezzo, and Reda rug and pillow collections. The pieces to feature “an eclectic mix of updated traditional designs with vintage appeal and chic, uptown styles and modern, geometric looks in a range of palettes - from softly muted pastels and sophisticated neutrals to cheerful, bright hues,” according to Surya.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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