• Jennifer Marks

Sarita Handa launches Handwoven collection

Celebrates 25th anniversary with new self-branded collection

New York – Esteemed textile designer Sarita Handa marks her studio’s 25th anniversary with her first branded collection.

Known for her fine detail work, Handa has designed and manufactured private label home furnishings for Pottery Barn, Macy’s, Zara Home, and Bloomingdale’s, among others. India, where her studio is based, is also home to three Sarita Handa stores.Sarita Handa handwoven collection

The new Sarita Handa Handwoven brand products are constructed of environmentally friendly and sustainable of cotton yarns than have been spun on hand spindles and woven on manually operated looms. Embroidery and other embellishments are added to the finished pieces in Handa’s studio.

The brand debuts with three collections – Turkman, Boro, and Sri Lanka – with duvet covers and shams, bedspreads, throws and decorative pillows. The line has been designed for boutiques, interior designers and high-end department stores.

The Sarita Handa Handwoven collection is made in collaboration with 65-year-old Sarvoday Ashram Etah. The institution has been active in the development and propagation of handspun and hand-woven fabric that is natural, eco-friendly and biodegradable. There is a school on site, and many of the women associated with the ashram take a spinning wheel home with them so they can work while tending to their families.

“Our collaboration with the ashram helps and strengthens the cause of women empowerment, giving women weavers abundant employment opportunities,” said Handa.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!