Target to debut hand-crafted home collection

“Accompany Us to Target” will launch in late April

Minneapolis – Target’s flipping the playbook for spring, normally its season for limited-run collaborations with high-profile brands such as Lily Pulitzer and Marimekko.

This time, Target is going global and hand-crafted in partnership with online marketplace Accompany, whose fair-trade mission dovetails with Target’s efforts to communicate its responsible souring bona fides.

Target Accompany collabortionThe Target/Accompany collection includes this herringbone throw made in Bhagalpur, India. Retail: $88.

The limited-edition “Accompany Us to Target” collection will be available in just a dozen stores but will be distributed on beginning in late April. The assortment includes home products from India and Guatemala, accessories from Turkey and Ecuador, and jewelry from Kenya.

“We have access to incredible handicrafts and the indigenous materials they are made from,” said Julie Guggemos, senior vice president of product design and development at Target.

Target involved Nest in developing the collection. The NGO monitors social compliance programs involving global artisans and home workers.

“Accompany’s mission is to build income-generating opportunities for local people across the developing world,” said Jason Keehn, founder, Accompany. “Traditional crafts and indigenous methods for creating products are being lost every day, and we aim to support the livelihood and communities of these craftspeople by connecting their goods with a wide consumer base.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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