Target sets new rules for product packaging

Aims to improve sustainability, recycling within five years

Minneapolis – Target’s new packaging strategy takes aim at polystyrene, deforestation and recycling – with two home textiles brands leading the way.

Announced yesterday, Target laid out a five packaging goals it expects itself and its suppliers to achieve in the next three to five years:

• Source all private label and exclusive brand packaging from sustainably managed forests by 2022. First up: the Spritz, Pillowfort, Cat & Jack, up & up, Smith & Hawken and Threshold brands.
Threshold packaging TargetThreshold brand merchandise will be among the first group of Target house brands to incorporate the retailer's new sustainable packaging initiatives.

• Aim to eliminate polystyrene from private label and exclusive brand packaging by 2022.

• Add the How2Recycle label to all private label and exclusive brand packaging by 2022, space allowing;

• Create greater demand for recycled packaging by developing three new end markets for recycled materials by 2020;

• Support the Recycling Partnerships’ mission to improve how more than 25% of the U.S. recycles by 2020.

As is the case with its recently announced Green Chemistry initiative, Target hopes its massive buying power will help move the broader market toward improved sustainability.

“With the power of Target’s team and our scale as one of the country’s largest retailers, we hope to be a catalyst for change across the industry—aiming for the day when all packaging will be recyclable, and leading the way to a packaging-waste-free world,” said Jennifer Silberman, Target’s chief sustainability officer.

Home & Textiles Today Staff | News & Commentary

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